Have you ever noticed, when you’re searching for a local business on Google, there’s often a section of businesses, matching your search query, displayed right there, slap bang on the top of the search page? This is the power of a Google Business Profile.
On a Google Search page, often referred to a “3 pack” there’ll be a 3x business listings (sometimes there’s more) matching the search criteria prominently listed, and this “3 pack” provides key details about LOCAL businesses – such as their name, address, phone number, website, ratings, and reviews. People can quickly find and compare businesses they are searching for right from the search page.
It really is soooo much easier to have a business displayed here than the effort required to be displayed on page 1 of a Google Search.
Have you ever wondered how these businesses appear there?
The secret, and answer, is having a Google Business Profile (GBP), attached to your Google Account, just for your business. Not only does it displayed your business directly on Google’s Search page BUT it will also boost your online presence and attract potential customers.
Here’s my answers to the typical questions I’m asked when people question the important of a GBP.
Why is it important to have a Google Business Profile?
A Google Business Profile provides your business with a strong online presence, making it instantly MORE visible to potential customers.
It’s literally a virtual storefront showcasing your products, services, and contact information.
However a word of warning – it’s just not good enough to create your profile and never touch it again …. having a highly optimised Google Business Profile that’s constantly updated WILL increase the certainity of appearing in the “3 pack,” significantly boosting your visibility and credibility above those of your competitors.
I’m a home-based and online business – can I also have a Google Business Profile?
Even if you operate from home, interacting with clients within a 2hr travel radius from your location (you attend networking events, right?), having a Google Business Profile is still crucial. Here’s why:
- Credibility – It adds legitimacy to your business, instilling trust in potential customers who may be hesitant to engage with unknown or online-only business.
- Contact information – You’re actively encouraged to keep accurate contact details, phone number and website information, making it easier for interested customers to reach out to you.
- Local visibility – It helps you to target local customers who are searching for products or services in their area. This is valuable for home-based businesses that serve a specific geographic region.
Well I’m on Social Media – how does being found on Google boost my online presence more?
There’s several benefits:
- Improved visibility – By optimizing your profile with relevant keywords that’s pertitent to your business, matches the search queries people are typing into Google and is accurate information, then Google will actively push your business listing into the search results, increasing your visibility to potential customers.
- Map visibility – Your business will also be displayed directly on Google Maps, with this map results display, leading to more exposure.
- Customer engagement – It’s possible to engage directly with customers straight from the Google Search page – they can give reviews, ask questions, send a chat message … and the business can positively react and directly respond, which enhances your reputation and builds trust.
- It’s a numbers game – Not everyone has social media accounts BUT everyone searches on Google!
- Attracting potential customers with intent to purchase – A GBP directly reaches customers who are actively searching for products or services, and are ready to make a purchase. When people have their credit cards in hand and are actively seeking what you offer, your optimized profile increases the likelihood of attracting them to your business. The added benefit of being able to read reviews & ratings, plus make comparisons to other local businesses goes a long way to convincing potential customers that your business is the right choice.
Having a Google Business Profile is a powerful marketing tool for small business owners and solopreneurs
Not only does it boosts your business’ online presence but also helps attract customers actively searching for products or services like yours.
Whether you operate from home, interact primarily online, or have limited technical experience, I encourage you to invest time in creating and optimising your Google Business Profile – you’ll be well on your way to reaching more customers and achieving business success.
🫣DITCH INVISIBILITY, DOMINATE WITH GOOGLE 💪
📈START YOUR VISIBILITY GROWTH JOURNEY NOW 👇
